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DANCING ETRO

The SS25 campaign is an ode to movement and freedom.

Blue and white embroidered dress with a deep V-neckline and a green crochet bag.
SHOP WOMEN'S SS25 RUNWAY COLLECTION

Bathed in the dazzling light of an imagined Southern paradise, the protagonists dance as if liberated by the powerful, evocative sounds of Daniela Pes' music.

A model wears a black long-sleeve top paired with an orange wrap skirt featuring black baroque-style patterns.
Two models pose closely, wearing colorful, patterned sleeveless tops in green and pink tones, accessorized with statement earrings.
A woman in an orange patterned dress with a green bag is embraced by a man draped in a striped textile.

With figure-hugging garments in vivid hues, flowing shirts adorned with Paisley patterns, and tailored suits, the scene resembles a lively summer solstice celebration - where the body can finally unleash the energy soaked up from the sun.

A man in a patterned paisley silk shirt poses against a soft purple background.
SHOP ETRO MAN COLLECTION PRESENTATION

Ultramarine blues, mandarin oranges, emerald greens, and pumice whites; even the colors seem to sway to the beat of summer (a term derived from the Latin 'aestas', meaning "scorching heat"), celebrating the fiery spirit of passion.

A man wears a double-breasted navy suit with subtle patterns, paired with a matching shirt, posing against a gray wall.
A woman in a sleeveless orange patterned dress lies on a gray cushion, accessorized with a green handbag and gold jewelry, while a shirtless man in striped pants rests his head on her lap.
A man in a patterned navy suit and matching shirt poses in profile against a gray background.